It has been a long standing rule in marketing that SEO (Search Engine Optimisation) is king 🤴 Many marketers and web design companies will focus whole heartedly on ensuring your site uses varying keywords and search terms ensuring that you rank well in search engine listings.
However, the times are a changing! Increasingly search engines such as Google are finding more and more sophisticated ways to put the information that you want to see right in front of your eyes 👀! One way they are doing this is to ensure that if you are creating content that is getting seen by many people or shared across social media etc. then they will reward you by ensuring your content is bounced higher up the results list ☝️
SEO marketing has changed to reflect this and now you should ensure that Content Marketing is part of your marketing plan ✅ If it isn't you will be missing out on an opportunity to get your business in front of potential clients! Great content has always been the key to getting your website, product or service in front of clients and there's a key way to achieve this - blogs!
Blogs are not a new thing, but many businesses - especially SME's - are not doing consistent blog posts which means they are not creating content that their audience will want to see. Blogging is a great way to cover certain topics surrounding your business (a new service, a problem clients often come across, advice, grand opening details etc) and ensure that your clients are getting the details they need.
Believe it or not clients buy into the people behind the brand 👱♀️👨 this is very true in the case of small & medium sizes companies - and they want to know more about you, your service & business. Blogs are an awesome way to ensure that you are keeping your client base informed of the latest goings on and developments at your company.
Also, it has the added benefit of ensuring you stay ever-present in their minds, so that the next time they need what you offer; they're going to call you & not your competitor! 👍
We know what you're thinking 🤔 "Oh great, another online marketing thingy that I now have to try and deal with on top of everything else!". We understand that being a business owner is not easy, and adding consistently changing forms of marketing on your plate is enough to make you want to pull your hair out! 👴 However, failing to recognise changes in the world of marketing is a sure fire way to ensure competitors start to thrive off your short comings - and if you're questioning whether or not blogging works... you're reading a blog entry! 😜
Here at JJ Media we offer expert advice in Content Marketing for companies across Bournemouth & the south coast. We can take the marketing completely off your hands with packages available allowing us to run your social media for you, write new blog posts, build efficient websites & run content marketing plans.
Alternatively, we offer expert consultations and can act as a shoulder to lean on as you delve into the world of content marketing & blogging. It never hurts to have expert advice at hand. 💯
For more information on any of our services contact us today! 🖥 📲