This is a question we get asked a lot and, despite what you might think, the answer isn't cut & dry. So here we explore a few reasons you may or may not need to outsource your social media.
We spend a lot of time with business owners & entrepreneurs trying to drill home how important a strong social media presence is for your business. But sometimes it simply cannot be done in-house due to budget or time restraints. That is when outsourcing could be a solution.
However, on the other side of the coin having a dedicated member of staff (or team) employed solely to manage your companies social media comes with it's own benefits! So how are you supposed to know what the best course of action is? Below we answer some questions we've come across that may help you realise whether you need to outsource or not.
Q. I do not have the budget to hire another member of staff, and our team is too busy to be doing social media too. What should I do?
A. Outsource. Without a doubt. If you fundamentally cannot run a social media campaign in-house then you are left with no choice but to hire a social media team/marketing company to take control of things for you. Doing nothing is not an option. Social media can increase client awareness, sales & customer care so it is vital for every business - regardless or size - to have a solid social media presence.
Q. We have someone on our team who does our social media, but the results aren't amazing. What should I do?
A. This is a tricky one because there's several possible options to explore. First off, does the team member actually know what your goals are on social media and do they know how to execute them? i.e do they have experience running social media campaigns previously? If not, the best option would be to bring in a consultant (like us!) to work with your team member for a few hours a week and train them on how to get the most out of social media. Although for this to work you have to be honest with yourself and ask has your team member got enough time to do what needs to be done or are they required to do other work too (admin etc.) that could take them away from your social media? If this is the case then it may be a good idea to explore outsourcing as a solution where your team member gets more time to focus on their core job role & the business has gained a marketing expert running their social media.
Q. I can't afford to outsource social media. It's really expensive isn't it?
A. No. Outsourcing social media can be extremely cost effective and is often considerably cheaper than hiring someone to fulfil this role full time. Fo example, our cheapest social media outsourcing package starts at only £150 PCM. That's only £1800 per year! Or £35 a week! That is a very good price to have someone managing your social media for you, dealing with comments etc and increasing awareness of your company online. There's a reason some of the biggest (and richest!) companies in the world still hire companies to run their social media for them; because it's cost-effective and often yields far better results.
The above are three of the most common questions we get asked when a business owner is struggling to fulfil their social media responsibilities. If you'd like to find out how hiring our team could revolutionise your business online contact us today.