Whittingham Marketing Featured in Yatra Magazine Through Our Work With Newmark Watches

Interviewed for Yatra Magazine, Jordan Whittingham discusses his role at Newmark Watches.

At Whittingham Marketing & Consultancy, we’re privileged to work with an incredible roster of clients - but every now and then, a project becomes something more. It becomes a story worth telling.

This month, Yatra Magazine published a full interview with our Founder and Marketing Director, Jordan Whittingham, highlighting his hands-on work with Newmark Watch Company. For us, it’s not just a proud moment - it’s a testament to what meaningful, long-term brand building can achieve.

Reviving a 150-Year-Old British Brand

Newmark isn’t a typical client. It isn’t a fast-fashion startup or a fleeting trend. It’s a heritage British watchmaker with roots dating back to 1875 - a sleeping giant with a remarkable story that deserved to be brought back to life with care, consistency, and creativity.

As Jordan explained in the interview, the partnership began unexpectedly:

“We discovered we both had a mutual love of watches… I loved the idea of helping revive a semi-forgotten but history-rich British brand.”

From that moment, Whittingham Marketing became deeply involved in shaping Newmark’s modern identity:

• refining its visual language

• developing its digital-first strategy

• strengthening its community engagement

• and shaping the storytelling behind each launch

It’s the kind of brand transformation we specialise in - merging heritage and modernity while keeping the soul of the business intact.

Timeless Design Meets Modern Marketing

Jordan shares in the interview that timelessness is the thread that runs through every Newmark decision. From photography to colours to launch strategy, nothing is accidental.

“We dug deep into all of it until we discovered what felt right for the brand.”

That’s exactly the type of detail-driven work we pride ourselves on at Whittingham Marketing. Whether it’s a stunning dive watch, or a major rebrand for a care home group, our role is to find the visual, emotional and strategic sweet spot that makes a brand unforgettable and bring that to our clients - no matter how diverse!

A Community-First Approach

Newmark doesn’t rely on celebrity endorsements or high-budget campaigns. It relies on something more powerful: genuine community.

Every day, Newmark receives messages, photos, and stories from owners around the world - something many larger watch brands struggle to achieve authentically.

Jordan says it best:

“We aren’t the biggest, we aren’t the most expensive, but we are exactly what a Great British watch brand should be - stylish, honest and hard working.”

That aligns perfectly with the type of marketing we strive for: no fluff, no noise - just brands with heart speaking to customers who care.

The Spotlight: Yatra Magazine

The Yatra Magazine interview shines light on several themes we’ve helped Newmark express over the years:

• Balancing heritage with innovation

• Knowing when to reissue a classic

• Staying true to timeless design

• Listening to customers without letting trends derail the mission

• Celebrating craftsmanship without pretence

And of course, it highlights the launch of Newmark’s 150th Anniversary models, an ultra-limited run that blends history with modern engineering - and one of the campaigns we’re most proud to support.

A Win for Our Team and Our Clients

Being featured in another global publication is a milestone for Whittingham Marketing - not because of the spotlight itself, but because it reflects the quality of work we deliver and the depth of collaboration we build with our clients.

This isn’t just a marketing project. It’s a brand revival. It’s community building. It’s heritage, rediscovered and reimagined.

And we’re just getting started.