How to make social media work for your business?
If you do your own social media, it can be difficult to know if what you're doing is correct! That's why we thought we'd include some top tips in this months blog post for how to get your social media posts on point! 1. Customer Service Drives Revenue. Replying to customer service queries on social media is a great move for your business. Consumers value a brand coming back to them on social, and will spend more as a result. Plus, if done right, it could mean less phone calls & time consuming emails into your office! 2. No image? No point. While Instagram is a visual-first platform, everything from tweets to Facebook posts get a higher engagement rate if they include an image. So make sure all your tweets & posts are utilising the power of imagery to best represent your company! 3. People don’t read. Social media users aren’t engaging in long-form content as much as you think, so consider this next time you're about to press Publish on your next Facebook essay! The shorter and more to-the-point a social media post is the better people will respond to it on average. 4. But they are consuming more video than ever. And it’s not just on YouTube - consumers are watching over 100 million hours of video a day on Facebook alone. Cash in on this by including a few video posts in your social media plan! 5. Young people are on all the platforms. What this means is: don’t ignore the older social media channels. Be pro-active on as many social media platforms as possible! 6. The over-50s are getting onboard. The demographic group age bracket 55-64 is the fastest growing demographic on social media, meaning there is huge opportunities for business wanting to attract older customers on social media. The key takeaway here is to appreciate that social media is now a key element for any type of business. Period. So with these 6 handy tips you should now be slightly better prepared to tackle the ever-changing issues of marketing your business on social media! Or... you could always get us to do it for you!