The Boyd Group: Using Social Media to Break Into New Catchment Areas
The Boyd Group, based out of Edinburgh Scotland, offer a huge range of services to companies across the country including health & safety training, personalised workwear, PPE equipment and more!
They approached us when looking for someone to manage the day-to-day running of their social media platforms. They also wanted to break into Glasgow & Inverness, so alongside the social media management we agreed on an additional budget for paid adverts and started to run monthly ads targeted at companies & organisations in those locations.
Within a few months their following had increased noticeably and they started to generate lots more work in the two new locations. Over the months that followed we continued to establish a foothold across Scotland and the success of our campaign allowed the Boyd Group to branch out into many other areas of expertise too.
We continue to manage their social media to this day and thoroughly enjoy working with this amazing company.