Why lockdowns & restrictions have been GOOD for social media advertising!
When the lockdowns and restrictions were first introduced to combat the spread of Covid-19 early in 2020 we had clients on the phone immediately. They were uneasy about the future and how important a role their social media advertising could play.
We told them that we envisaged having people being told by their governments to stay at home would lead to an increase in people staring at their screens practically begging for someone or something on social media to cure the boredom, entertain them, or excite them!
We don't like to toot our own trumpet but... we were very right!
Now that we're all experts at staying at home and 'locking down' we now have the clear evidence (and happy clients!) to back up our original prediction. Over the past year there has NEVER been a better time to increase or start your social media promotion & advertising and we have the stats to back it up!
Despite this however we're still receiving an incredible amount of enquiries from people who are unsure about "whether social media is right" for their business... *face palm*.
Whether or not you think social media is the right fit for your brand is not the question you should be asking yourself (or even concerning yourself with answering!). Instead what you should be asking yourself is are my clients currently on social media? And will my future clients be on social media?
Spoiler alert - the answer to both the above questions is YES no matter what industry you work in!
So don't let lockdowns and pandemics prevent you from laying the foundations now for what will be the bedrock of your businesses future.
If you haven't already started social media advertising then the best time to do so was yesterday. But as that's no longer possible, don't miss another day, start today! Right now! Go on... we'll wait!
If you're still wasting time questioning whether or not to get started or boost your social media activity then let us share something that should have you shaking in your boots - 76% of SME's boosted their social media capability in 2020, so you're competitors are already doing it! Don't get left behind!
Whether you're just starting out or you're an established brand we've got Social Media Management packages perfect for you. To get started all you have to do is send us a message and we can put you on course to not only survive but thrive on social media and successfully introduce or increase business from an online source!
Whether or not you decide to use a social media management company like us to help you on your journey, if you take only one thing away from this blog post let it be this: Don't wait! Start today and start realising how fun and powerful social media can be for your company (yes, YOURS!).